I’ve been tweaking the blog here, a bit. I’ve added the ability to do threaded comments, so you can see the reply to a comment tucked in next to the comment. I’ve also added a new plugin for related posts so that I don’t have to attempt to do that manually. I’m looking for suggestions to make things more readable or better for you. Is the text too light, too small? Let me know. I’m all about adding value.
We make Improvements to Increase Value
Speaking of increasing value, we’ve been talking about setting prices this week and staying competitive. This week’s wrap up is all about pricing.
First, Thoughts from the salon chair. Big Bright Bulb asks: Am I selling what people really need? Am I providing something special or doing it in a special way? Am I offering my best and rarest skills? Am I charging what I should? What do my prices say about me and what I’m doing?
Danielle LaPort of White Hot Truth says that part of pricing is determining how much money you want to make. How much money would make you happy? Not resigned or elated. Happy.
There has to be a weekly Seth Godin and he doesn’t disappoint with 15% Changes Everything. Seth is this wise man on the hill in less than 300 words, you should read him every day.
So, have you started working on your USP? What makes you unique?
photo credit: cuttlefish
What is a USP?
A USP is a Unique Selling Proposition. It’s what makes you different than any other massage therapist. What is the difference between Target and Walmart? Target’s USP is “designer designed budget fashions” and Walmart’s USP is “the lowest price”.