Recently, I’ve been spending a good deal of time designing websites for businesses, so when I came across this article in my reader today, it really struck a chord. Go read it, I’ll wait.
And, you’re back.
What I’ve found is that too many of us are letting our marketing materials get stale and out of date because we’re doing so well based on referrals.
The referral engine you’ve built may be an illusion
Ask most massage therapists what their biggest source of new clients is and they will answer “Referrals”. So they neglect all of their other marketing materials and resources since none of these is as good as word of mouth.
But maybe, it’s that your current website sucks so badly that it will never generate any new clients.
Maybe your business card that uses the same template as everyone else doesn’t set you apart.
Maybe your brochures haven’t been updated or use cheesy clipart.
None of these things is a favorable reflection of you or the quality of your service
So no wonder they don’t generate any new clients. They look like crap, they don’t have any “What’s In It For Me” take aways for potential clients, and they may even be turning people off and away.
And that’s why all of your new business is coming from referrals.
Maybe if we updated some of our materials, made them more client-centric, and put some serious polish on them, we’ll get more clients from our marketing materials.
For the next few posts, I’m going to walk us through updating our reflections so that they match the quality of what we have to offer.
Take a look at your website, business cards, and brochures and ask yourself “What isn’t working well?”. Leave a comment below of what materials you need to have updated. We’ll do this together because the world needs our services and we have to get the word out.
* photo: nvbr11