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Using Pinterest to market your massage practice

During a recent #massagechat, we were talking about using social media (Facebook, Twitter, etc) to market our massage therapy practices and someone brought up the topic of using Pinterest. Now, I’ll admit that I have a Pinterest page, but I haven’t pinned anything yet and I’m not exactly sure how to use it to promote my business.

One of the participants, Sonia Hazard, is using Pinterest. She shared a link to her page, so I immediately surfed over there to take a look. Boy, was I impressed! So impressed, that I contacted her and asked if she would write a blog post about how she uses Pinterest. She was kind enough to agree.

So we have a guest post by Sonia Hazard, who you’ll find on Twitter as @NiaMassage.

Do I really need Pinterest?

So you want to start a Pinterest Board, but you don’t know what or better yet HOW to pin? The bigger question is – “Why should I even start a Pinterest Board for my business?!”

Well, first of all, it’s the new way people spend a lot of their time. Many people are on Facebook, but people are SPENDING their time on Pinterest. 87% of women and 13% of men median age 25-54 (with median incomes of $50 -79,000 per year) spend their time there. Many Social Media experts will tell you that you should ‘be’ where your Target Market is. Now, if your Target Market isn’t even online, then this post isn’t for you. (But isn’t a portion of all our Target Markets online, these days?)

Second: It can drive traffic and eyes to your own website. You can link your blog, your services, and add your presence on your boards. Show what you do at work – pictures and video can be added to your board. If a picture is worth a thousand words, how much would a video be worth to your potential client? You can also add a “Pin It” Button to your website, and others can pin your site to their page.

(It’s OK to toot your horn, but if others do it, then even better!)

If someone likes what they see, they can ‘Like’ it, or better yet, they may re-pin it to their own board, sharing YOUR site with their friends.

If you have an Etsy site, pin your products on the ‘Products You Love’ board, and if someone is interested, they can go right to your page, and buy it.

Does it have to be just your content? No, you can always re-pin posts that you see, but please do not take other’s content as your own work. I re-pin lots of posts that I see, but I don’t re-pin everything. That’s what the ‘Like’ button is for!

Third: I get a little inspiration from what’s being posted on the boards. You can check out what other Massage Therapists are doing, gain inspiration from countless posts from Architecture to Wedding & Events, or even create a Vision Board for all your goals that you have for you and your business. It always helps to get inspiration, when and wherever you can get it!

Finally, it is a great way to share your brand as more than just a Massage Therapist or Bodyworker. You can share your favorite tips, relaxing vistas, healthy recipes, positive quotes – the possibilities are endless. Just remember – this is a reflection of the business, so be aware what you pin to your boards!

This barely scratches the surface of what goes on in Pinterest. Look into the website to see if it is a good fit for you, but if you want to join, you have to either request an invite, or ask one of your friends for an invite. (I’m sure that some of your friends are already there!) They’ll be happy to share some of the madness.

Personally, it’s a lot of great fun for me, and it’s a great way to share my business with more people.

I encourage you to check out Sonia’s Pinterest page. Let us know what you think and if you have any questions.


Sonia Hazard, LMT, NCMT is a Positive Attitude Adjuster, otherwise known as a Licensed Massage Therapist. Working in several settings for the past 10 years helped her hone and create the company that she’s created in January, 2011, NiaMassage, LLC. ‘Nia’ is Swahili for ‘Purpose’, one of the seven principles of Kwanzaa.

Her Pinterest page is filled with her love of massage, self-care, as well as all kinds of cool things!

25 Responses to Using Pinterest to market your massage practice

  1. I’ve been on Pinterest for a while and love it for style and craft inspiration, but hadn’t thought to use it for massage purposes. I’ll definitely be following Sonia’s boards to see what she does with it!

  2. I have a question: how do you practice legal and ethical pinning? I signed up for Pinterest, but when I found out I was personally liable for *anything* I pinned or repinned that turned out to be copyrighted material, I ditched it really quickly. It was just too much hassle to go and check every image I found, and the last thing I want to do is promote illegal activity online.

    • More from Sonia (via Twitter)
      “1 – create your own content
      2 – Know who you’re re-pinning from
      3 – Check the original link
      4 – Ask for permission from owner of the art/article/photo & source them in your comments.

      So many pins are repinned, its may be difficult to find the true owner of said piece.”

      This sounds like a great plan. If I were the originator of content, I would appreciate someone asking permission and then giving me attribution if I ok’d the use.

      Does that answer your question?

  3. Hi I do have my own massage business in Boston just started a pinterest page not for my business but for fun. I will start one now for my business. However I have no idea how to pin and make boards?? Not sure why pinterest doesnt have a getting started how to page? Any suggestions? Thank you Alicia

    • Alicia, thanks for asking the question! I think that that’s a question that wasn’t covered in my blog.

      My personal Pinterest account is my only account. I don’t have one seperate from my business, but I do have a Massage Board on my account.

      The reason for that is that I don’t want to be known as JUST the ‘Positive Attitude Adjuster’, I want people to know I love to garden, and what healthy foods taste great, etc. I have positive quotes, and things that have absolutely nothing to do with massage at all. It shows that I have interests other than massage.

      With that being said, I am VERY picky as to what goes on my boards. If it really moves me, and I think it would help someone else, it goes up. I ‘like’ a lot more things than I post. But overall, I really want you to show ‘you’ on your boards, so that you share yourself with your potential clients.

      I’m so sorry that it’s taken this long to respond, but I hope that this helps!

  4. Thank you for sharing this valuable piece of advice, I don’t think people understand how to leverage the power of social media to help grow their practice or business, especially in this type of industry!

    • thanks for stopping by, Chloe, and for your comment. I would love to see everyone in the massage field take advantage of social media to keep in touch with their customers. I truly believe that our clients want that engagement and we need to do a better job of providing it.

    • Hi Chloe!

      It takes small steps. I have a great time using Pinterest, and I hope that this helps you get your board(s) off the ground!

"Dream large, laddie!" - Local Hero, 1983