I know what some of you are thinking right now:
What the heck are Google Analytics?
Answer: one of the most important tools that any website owner or blogger has to determine the effectiveness and direction of their online marketing.
To be more specific, Google has a set of online tools that will help you track how many people visit your website, how they found your website, what they looked at and how long they stayed. If that doesn’t sound useful to you, please get off the internet right now. Really.
For those of you who would like to know more about Google Analytics – we’re going to kick this off with a primer on using it.
You’ll need a Google account. Maybe you already have a gmail or Google+ account, in which case – you’re good. For the rest of you, you’ll need an account. You can sign up for one at the Analytics home page.
Add the tracking code to your website and save it.
Now head on over to the Analytics page. click on HOME and you’ll see a snapshot of your website traffic.
Why isn’t there any traffic on my website? What happened?
Calm down – Google has just started tracking your website, so it has NO IDEA what happened yesterday or the day before. All of your data will be from this point forward.
This is a screen shot of a brand new website:
In Part 2, we’ll take a look at what you can find out about your website by looking at your Analytics data.