How do you know what to write about? Where are you getting your inspiration from?
If you’re new to blogging or just thinking about it, don’t feel like you’re the only person who has this question. It’s one of the biggest obstacles to overcome after that initial rush of blog posts is done.
What do people ask you?
I get a lot of my inspiration from questions that people ask me, and not just clients. If you’re at dinner with your friends and one of them asks you “How can you stand to touch someone’s feet?”, they aren’t the only person thinking this.
Watch Facebook. What questions are people asking OTHER massage therapists? Your clients are asking the same thing.* Write about that.
What’s going on in the world?
As I write this, we are in week 2 of the Summer Olympics, as fine an example of the human body at its peak as there ever was. Talk about the Olympics from your perspective, how you look at muscles development and how you can see a sprinter’s abdominals at work to propel a runner to the finish line. Talk about injuries and rehab.
What’s going on in the profession?
Is there a new law to prevent human traffickers from exploiting women under the guise of “Massage”? Educate your clients. They may not know that those “Foot Massage” places are a front for prostitution and that the girls being forced to work there have no escape.
What’s going on locally?
Is there a big race in town? Talk about that. A new shop you love? A restaurant? Road construction near your office?
Talk about massage
Read posts by people like Paul Ingraham and break it down for your readers. Then do Paul a solid and send your clients off to buy one of his terrific ebooks. Read what other massage bloggers are writing about and reword it so that your clients will understand.**
I know that there are more tips on this subject, so if you have one or two you’d like to share, give a fellow blogger a hand and leave a comment below!
* If you live in a completely different market, it’s kind of ok to write about the same things on your blog. If you are a direct competitor use the following as your guide to copying: don’t be a jerk!
** If you’re taking your inspiration from another blogger, don’t copy them word for word. Again, don’t be a jerk!
(word count: 424. Must work on making these shorter)