Go get yourself a bowl of popcorn or chexmix, because this week’s links include some good videos.
First up, though, is some good reading.
Dawn Barclay over at Gone Solo uses the old nursery rhyme couple, Jack and Jill, to explain how to get more clients than your competition. All by channeling your passion towards the right people and taking care of them after you’ve gotten their attention.
The Massage Therapy Foundation has an article posted about Massage Dosage that I think you should read. I’m a big fan of science and research and this article is a good example of why research can help all of us make improvements in our clients’ lives.
The weekly Seth Godin is all about Clean Bathrooms. You have a service business. People use your bathrooms. You should read this 2 paragraph post.
Here’s some help if you can’t bring yourself to start a blog for your business because, deep down, you’re afraid to. This is from my web design site, Pint Sized Sites. Yes, I blog in more than one place.
As I type this, the Google+ group for massage therapists is up to 200 members. They are from all corners of the world and all of the continents except Antarctica. If you’re interested in networking with your colleagues and you’d like to try something besides Facebook, head over there and join the conversation.
If you like the weekly wrap up, you should be checking out the Massage Therapy World Facebook page. I post links to good articles there all through the week. Come check it out and feel free to comment!
On to the Videos
Susan and Shane Epperly have launched their new edutainment video series for massage therapists, call Trigger Point Ninja. If the first video, and the trailers they produced las fall, are any indication, the Epperlys are secretly Hollywood video producers in their spare time. The videos are beautifully produced, well written, and FUN. Go check them out right now.
Of course, you know about the weekly MassageNerd Show series, right? Right? What? You don’t know about them or watch them? You’re missing out on some informative, entertaining chats with some very bright massage therapists. Ryan Hoyme is one of the funnest (it should be a real word) people I’ve met in this industry and his interview style brings out the best in his guests and never gets in the way. He records them so you can catch them or re-watch them later. Recent guests have included Tracy Walton, Rick Merriam, and Linda Beach.
Any great reads you wish you could add to this list? That’s what the comments section is for. Please share.
Photo by Alan Cleaver