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Tools to Build the Practice of Your Dreams

Category Archives: Business

The problem with DIY websites

The problem with DIY websites

I know a lot of you are using the free websites available through AMTA and ABMP, or maybe you’re using Weebly, Wix, or WordPress. I’m really glad that you are taking advantage of internet marketing. After all, almost 80% of your potential client base is using the internet to find products and services. There’s nothing… Continue Reading …

You are worth what you charge

Have you ever gotten a phone call like this: “How much is a one hour massage?” “$65” “That’s too high, do you have any discounts?” “Just my package deals, buy 5 and get the 6th free.” “Can I get a single massage at that rate?” “No, you have to buy the package.” “I don’t know… Continue Reading …

The importance of the written word

– OR – the revenge of Mrs. Gillette. My senior AP English teacher was Mrs. Gillette. She was nearly as tiny as I, had a great sense of humor and excelled at teaching English. One week, in my senior year, we all filed into class and took our places at our desks, not suspecting the… Continue Reading …

Learning to write

A tourist in New York city stops a cop on the street to ask for directions. “Excuse me, Officer. How do I get to Carnegie Hall?” The wise, all knowing cop smiles and answers: “Practice, practice, practice.” While that joke may be about as old as dirt and you knew the punchline in advance, it’s still true.… Continue Reading …

Embedding YouTube videos in your website

Maybe you don’t want to write every blog post. Or maybe you want to demonstrate a stretch rather than just describe it. That’s what’s great about YouTube. If you have a smart phone with a video camera, you can make a video and post it up on YouTube. YouTube allows us to “embed” videos into… Continue Reading …

What does your email newsletter look like?

In today’s inbox was the monthly newsletter for an organization I belong to. In it was all kinds of great content: monthly meeting notes, events coming up, training opportunities, and more general goodness. They were using HTML email form to make things pretty and enticing, but it was neither pretty, nor enticing. Bless their hearts.… Continue Reading …

"Dream large, laddie!" - Local Hero, 1983