Recently, I’ve been spending a good deal of time designing websites for businesses, so when I came across this article in my reader today, it really struck a chord. Go read it, I’ll wait. Referrals- Why They’re Killing Your Biz and What You Can Do About It (Word.) And, you’re back. What I’ve found is… Continue Reading
Category Archives: Business
Narfle the Garthok!?
What the Coneheads can teach you about your marketing materials. You’ve spent days writing and re-writing the text for that new sales brochure. You’ve proofread the matching text on your website and tweaked all the formatting. Hours have been invested, the local printing company has charged you a few hundred dollars, you’ve spent even more… Continue Reading
Need help writing an elevator pitch?
I belong to a couple of networking groups and I’m sure many of you do, too. Every week, I have to get up and tell the group, in less than 60 seconds, all about my business and how they can help me with referrals. It took me a while to figure out how to craft… Continue Reading
Useful tools
You’re a recent massage grad about to start your own practice. What business tools will give you the most bang for the buck? Here is my list of “Can’t live without these”: Calendar I’m terrible with paper. I lose it, don’t keep it updated, obsess over whether I can read my handwriting later. So, I… Continue Reading
Are referral rewards programs legal in your state?
I ask, because I recently discovered that in Washington state, they aren’t. In fact, giving a client a monetary award, whether a coupon or gift certificate, for referring their friends to you is a class C felony. Now, I’ve read the RCW’s (Revised Code of Washington) and WAC’s (Washington Administrative Code) concerning massage therapy, and… Continue Reading
Online Marketing Mistakes and the People Who Make Them.
-or- 3 Massage Therapists / Internet Geeks / Marketing Addicts vent their frustrations. A triple post by Kelli Wise, Michael Reynolds and Allissa Haines. We see a lot of Online Marketing sins that make us cringe, flinch and sometimes cry a little. Here are our tips on tactics to avoid. Kelli’s Kardinal sins of social… Continue Reading
End of Year Review – Goal setting for the next year
It’s that sweet week between Christmas and New Year’s when the shopping is done, the cookies are baked (and eaten), and only the most hardcore clients are coming in. You have a week to work ON your business instead of IN your business. Today, we’re setting our goals for next year. Armed with your performance… Continue Reading
End of Year Review – Looking at current conditions
It’s the time of year to look back on the last year and develop plans for next year. In my last post, we were visited by the Ghost of Business Past. Today, we are getting a visit from the Ghost of Business Present. How do you feel? That’s not just a great line from a… Continue Reading
Weekly Wrap Up – How I want you to use these links
Approximately once a week, I post a wrap up with links to other blogs and articles out there that I think you might find useful. What, you thought I just wrote them because they’re easy and allow me to suck up to other bloggers? Well, yeah, that too, but really, I pick the links because… Continue Reading
End of year Review – Looking at the Past
For a lot of massage therapists, the week between Christmas and New Year’s is a quiet one. All of the pre-Christmas hustle and bustle is over. You’ve sold the last of your gift certificates, seen the last of your stressed clients, and baked your last cookie. This is the perfect time to sit down and… Continue Reading