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Category Archives: Marketing

The problem with DIY websites

The problem with DIY websites

I know a lot of you are using the free websites available through AMTA and ABMP, or maybe you’re using Weebly, Wix, or WordPress. I’m really glad that you are taking advantage of internet marketing. After all, almost 80% of your potential client base is using the internet to find products and services. There’s nothing… Continue Reading …

The importance of the written word

– OR – the revenge of Mrs. Gillette. My senior AP English teacher was Mrs. Gillette. She was nearly as tiny as I, had a great sense of humor and excelled at teaching English. One week, in my senior year, we all filed into class and took our places at our desks, not suspecting the… Continue Reading …

Learning to write

A tourist in New York city stops a cop on the street to ask for directions. “Excuse me, Officer. How do I get to Carnegie Hall?” The wise, all knowing cop smiles and answers: “Practice, practice, practice.” While that joke may be about as old as dirt and you knew the punchline in advance, it’s still true.… Continue Reading …

Embedding YouTube videos in your website

Maybe you don’t want to write every blog post. Or maybe you want to demonstrate a stretch rather than just describe it. That’s what’s great about YouTube. If you have a smart phone with a video camera, you can make a video and post it up on YouTube. YouTube allows us to “embed” videos into… Continue Reading …

What does your email newsletter look like?

In today’s inbox was the monthly newsletter for an organization I belong to. In it was all kinds of great content: monthly meeting notes, events coming up, training opportunities, and more general goodness. They were using HTML email form to make things pretty and enticing, but it was neither pretty, nor enticing. Bless their hearts.… Continue Reading …

Top 5 most important website features

This last Sunday was #massagechat. Allissa and I decided the topic would be some ‘Top 5’ lists. My top 5 list was related to the features that you should have on your website. Since a tweet is limited to 140 characters, including the #massagechat hashtag, I thought I would take this opportunity to flesh out… Continue Reading …

Mirror Mirror

Recently, I’ve been spending a good deal of time designing websites for businesses, so when I came across this article in my reader today, it really struck a chord. Go read it, I’ll wait. Referrals- Why They’re Killing Your Biz and What You Can Do About It (Word.) And, you’re back. What I’ve found is… Continue Reading …

"Dream large, laddie!" - Local Hero, 1983