Recently, I’ve been spending a good deal of time designing websites for businesses, so when I came across this article in my reader today, it really struck a chord. Go read it, I’ll wait. Referrals- Why They’re Killing Your Biz and What You Can Do About It (Word.) And, you’re back. What I’ve found is… Continue Reading
Category Archives: Marketing
Narfle the Garthok!?
What the Coneheads can teach you about your marketing materials. You’ve spent days writing and re-writing the text for that new sales brochure. You’ve proofread the matching text on your website and tweaked all the formatting. Hours have been invested, the local printing company has charged you a few hundred dollars, you’ve spent even more… Continue Reading
Need help writing an elevator pitch?
I belong to a couple of networking groups and I’m sure many of you do, too. Every week, I have to get up and tell the group, in less than 60 seconds, all about my business and how they can help me with referrals. It took me a while to figure out how to craft… Continue Reading
Are referral rewards programs legal in your state?
I ask, because I recently discovered that in Washington state, they aren’t. In fact, giving a client a monetary award, whether a coupon or gift certificate, for referring their friends to you is a class C felony. Now, I’ve read the RCW’s (Revised Code of Washington) and WAC’s (Washington Administrative Code) concerning massage therapy, and… Continue Reading
Weekly Wrap Up – How I want you to use these links
Approximately once a week, I post a wrap up with links to other blogs and articles out there that I think you might find useful. What, you thought I just wrote them because they’re easy and allow me to suck up to other bloggers? Well, yeah, that too, but really, I pick the links because… Continue Reading
What political ads can teach us about product differentiation
It’s election season in the USA and that means the typical American Voter is being inundated with ads, phone calls, and news stories about multiple candidates running for election. This got me thinking about why negative advertising works for politics and not much else. This year, I had a tremendous opportunity to see what negative… Continue Reading