Many of you are starting massage as a second career and will need to decide how you are going to make that career change. Do you do it all at once or transition? If you are currently unemployed, or about to be, the transition strategy is pretty simple: throw yourself into your new career. If… Continue Reading
Category Archives: Business
3 ways you can help solve gift giving problems & market your massage
Holiday season is upon us, are you ready? It’s the first week in November. In just 8 weeks, we will have celebrated Hanukkah, Christmas, Winter Solstice, Eid al-Adha, Kwanzaa, New Year’s Eve, Thanksgiving in the US, and, of course, Festivus. That’s a lot of celebrating going on around the world. As part of the holidays,… Continue Reading
What political ads can teach us about product differentiation
It’s election season in the USA and that means the typical American Voter is being inundated with ads, phone calls, and news stories about multiple candidates running for election. This got me thinking about why negative advertising works for politics and not much else. This year, I had a tremendous opportunity to see what negative… Continue Reading
SWOT Analysis – Turning Weakness into Winning
I’m about to wrap up the SWOT analysis series. While you may not realize it, you are doing a SWOT analysis every time you make a big decision. You’re just doing it in your head. Weakness, Opportunity & Threat analysis – a real world example I was chatting with my friend Shuna the other day… Continue Reading
SWOT Analysis – Manage to Your Strengths
Back in the day, when I managed a team of engineers and technicians, I had one particular engineer on my staff who generated multiple patents every year. As his manager, it was my job to make sure he had every resource necessary to do his job and no hurdles in his way. I also had… Continue Reading
Analyzing your SWOT
If you’ve been reading for a while, you’ll know that I’m doing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on my massage business. In previous posts, I’ve listed the most obvious items in each category for my business. Hopefully, you’ve got your own list and can play along. Analyzing the data is the first… Continue Reading
SWOT Analysis Part 2 – Opportunities & Threats
Last week, I published my Strengths and Weaknesses and encouraged you to do the same exercise. I know some of you have and one brave reader, Barb H, even shared hers in the comments. Thank you Barb! And a very good list which is similar to my own. Today, I’m going to do the second… Continue Reading
SWOT Analysis Part 1 – Strengths & Weaknesses
A Couple of days ago I wrote that I may need to replace about 30% of my business in 3.5 months. Since then, I’ve had my thinking cap on working on solving this problem. I want to share the process with all of you in hopes that you might gain something from it. Helping you… Continue Reading
Networking for Introverts
I’ll let you in on a little secret: I’m an introvert. On the Meyers-Briggs scale, I’m all the way over to the side of Introvert. Which probably surprises my friends. You see, I’m not at all shy. I’ve done a lot of public speaking – the biggest audience was just around 535 people. I love… Continue Reading
Threats to the business
I’m going to talk a bit about threats to your business today because it’s been on my mind lately. Actually, I’m going to talk about threats to my business so you can get a feel for what one looks like. SWOT – Strengths Weaknesses Opportunities Threats Every year, you should do a SWOT analysis on… Continue Reading