Category Archives: Research

3 ways to use research data to market your business

New research shows that massage benefits are more than skin deep The New York Times posted some of the results of a recent research study on the benefits of massage.  Volunteers had their blood taken before and after a massage. Subjects were in one of two groups:  they received Swedish massage or light touch. …… Continue Reading

When Knowledge Becomes Dogma

One of the byproducts of being an engineer is, I assume that everything I know will be obsolete in 5 years.  So when new ideas or facts come along, I’m willing to look at them critically and change my work techniques based on that new knowledge. One of the things that has surprised me the… Continue Reading

Free issue of Journal of Bodywork and Movement Therapies Available

Will it be useful for you? A couple of days ago, I posted an article about research and its usefulness to you and your clients. As luck would have it, the January issue of the Journal of Bodywork and Movement Therapies is available for free.  This is your opportunity to see what research has been… Continue Reading

What is the value of research in Massage Therapy?

Julie Onofrio attended the Massage Therapy Foundation Research Conference last week and came away with an interesting question:  “So what?”  It’s a great read.  The basic question she asks, and a lot of massage therapists are probably asking:  what’s in it for me?  What impact does this research have on me, my practice and my… Continue Reading