By now, I’m sure you’ve noticed that several of the articles I’ve posted have the subtitle of “Get your practice on the web.” At least, I hope you’ve noticed. So what is that all about, I’m guessing you’ve asked yourself. Well, wonder no more because I’m about to solve the mystery. You see, one of… Continue Reading
Category Archives: Web
What information do I need to put on a website?
Getting your practice on the Web As I work on the redesign of my website, it’s a good idea to review what information I want to have on the site and how I should organize it to make the page easy to use. Keep in mind that I want my page to Recruit Educate Inform… Continue Reading
Use this blog to increase your site’s Google Ranking
I’m giving you a freebie today. Free Link Love, with almost no effort on your part. For all of you lurkers out there, this Love’s for you! Here’s how it works You have a massage practice (or psychotherapy practice or whatever) and you have a website for that practice. You want that web site to… Continue Reading
3 Ways to make your website work for you
Getting your practice on the Web Your web site is marketing and it should be treated as such. You don’t have a website simply because everyone says you should or because you wanted something pretty. Your website needs to help your business succeed. Is your website working as hard as it should? Is it bringing… Continue Reading
How to use Facebook to boost your search ranking
Want a quick, easy way to increase your Google search ranking? You need a vanity URL for your Facebook pages. Like a vanity license plate, a vanity URL on Facebook tells the world a little something about you. When you sign up for a Facebook account, you get a randomly generated Facebook address that looks… Continue Reading
Why you need a website Part 2
Visual impact In Part 1, I reviewed the costs of a minimal in-column phone directory ad vs a minimal website. Today, we’ll look at design costs. To review, our Yellow Page ad is what is called an ‘in-column’ ad. Visually, the Yellow Page listing is less than an inch tall, has my company name in… Continue Reading
Why you need a website – Part 1
Website or Yellow Page listing? Does your business have a website yet? Do you have a listing in the Yellow Pages? While the demise of the Yellow Pages has been predicted for years, the old directory that your grandmother relied on to find a plumber or lawyer is still going strong. It will probably be… Continue Reading