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Tools to Build the Practice of Your Dreams

You are worth what you charge

Have you ever gotten a phone call like this: “How much is a one hour massage?” “$65” “That’s too high, do you have any discounts?” “Just my package deals, buy 5 and get the 6th free.” “Can I get a single massage at that rate?” “No, you have to buy the package.” “I don’t know… Continue Reading …

Help a fellow MT

I rarely ask people to donate for any cause, so when I do, it’s because it means something to me personally. My friend Shari could use your help Shari Aldrich and I went to massage school together. We both had day jobs in the tech sector and we were both burnt out. We worked all… Continue Reading …

Client Shaming – not a good marketing technique

I started this post last week. August 29th, to be exact. Sparked by the same Facebook post that inspired Allissa Haines to write about not making fun of your clients in a public forum. Then, a couple of days ago, Dale Favier wrote one of the most beautiful explanations of how most massage therapists view… Continue Reading …

You Are Not a Doormat, Quit Acting Like One

Today on Facebook, a massage therapist posted this: Why are some people so rude? A person walks into the chiropractor I work for in the middle of the hour without an appointment. They know I live in the area so they demand that they get a massage from me right this moment. … First my… Continue Reading …

It’s OK if your clients don’t get better

Have you ever had a client that, no matter what you tried, they just never improved? How did that make you feel? If you’re like a lot of massage therapists I’ve met, you might feel disappointed, which is ok, or you might feel like you’ve failed, which is not ok. Getting overly attached to client… Continue Reading …

"Dream large, laddie!" - Local Hero, 1983