If you don’t know where you are going, you’ll end up someplace else. Yogi Berra
How was your first half of 2010? During the week between Christmas and New Years, I sat down and wrote out some goals for the year. I created plans for the year, I looked at branching out and setting up some different income streams. 2009 had been a difficult year for my community and for my family and friends and I was determined that 2010 was going to be better.
Reach for the stars
In corporate life, you set goals and stretch goals. Stretch goals are best case, optimistic levels you could conceivably reach but they require luck, timing, and hard work. If any one of those 3 conditions isn’t met, you won’t likely meet your stretch goals. Why set stretch goals? They give you something to reach for, they make you take chances, reach out of your comfort zone: Grow.
So how am I doing so far? I’m on track for my revenue goals but below my stretch goals for the year. I’m on track for cash and insurance clients. My revenues are at or 10% above my projections for the year. Where I’m falling behind are in my stretch goals.
I decided to teach this year. I’m offering ethics CEs for Washington state requirements, but no one has to fulfill these requirements until 2012, so I don’t expect to have much enrollment until mid-2011 when LMPs reporting in Jan and Feb of 2012 have to complete their ethics CE. I’m also working on my next CE class, to be offered in September. This is a bodywork class and I expect much better enrollments. You’ll be hearing more as I get closer to launching the class. I’m still hoping to get to Boise, though.
I completed my application to be an NCBTMB provider and was accepted with no hiccups. (Hint: 26 years of technical writing, budgeting, and design reviews came in handy. I don’t think they were quite prepared for color coded tabs, indexed content, and general OCD over the top organization. At least one skill that came in useful in this new career.) I can now teach anywhere in the US.
If you’ve read the blog, you know I’m a geek. I like designing websites. I like coding in html and css. It’s like a never ending jigsaw puzzle I just can’t walk away from. However, I don’t really like year-long, custom design projects, so I’m putting together some great template sites specifically for massage therapists and other solo health care providers. This is taking longer than anticipated because I keep getting hired to fix someone’s broken website. As a bonus, I’m using the fixes in the templates. So I’m behind on the original stretch goal, but I am making money. I just need to start turning down work to concentrate on my plan.
Look for a soft launch of these later this month. I’ve got a special, top-secret celebration coming up and I’m timing it with a little gift to my loyal readers. It’s a big life event and I’m planning a bunch of stuff around it.
I also launched this blog. My goal is to write at least 3 articles a week. So far, I’m hitting that number with the occasional 4th article. I’ve been watching readership stats to see what people like and have made some adjustments in my posting schedule. The Friday wrap-ups are very popular and a great way for me to show you that there are other sources of information out there. It also allows me to give a little link love back to the bloggers I enjoy reading.
If you look at my Facebook page, the blog only has 64 fans at this point. I’m hoping to hit 100 by the end of July, but I’m not that worried about the Facebook numbers because my other stats are doing better than I anticipated. My RSS subscriptions are healthy and increasing every week, my twitter followers that aren’t SEO trolls are increasing every week, and my page views are growing rapidly. All in all, I’m on track with readership. This is one stretch goal I am on track with.
Teaching you to get your website designed
I’m working on a series of posts to help you get a website for your practice. I’m on track with it, but it is longer than I thought it would be. Each of the posts takes about 8-10 hours to write, because I’m doing a lot of research and comparisons, so they don’t come quickly. I hope you’re getting something out of them, if only the urge to get a website done for your practice. It is the best marketing tool you can have.